Paying creators strictly on commission can limit content output. Paying them strictly a flat fee can lead to low ROI. But when you combine a retainer with affiliate performance, you get the best of both: consistent content and scalable sales.
Here’s how to build a hybrid model that works for both your brand and your creators.
Start by offering a modest retainer to cover content creation. This gives creators :
Most brands offer between $100–$500/month, depending on the creator’s size and required deliverables.
Instead of one flat % across the board, tie commission to performance. Example :
This allows you to control base costs while rewarding your best performers at scale.
Growi makes this easy by letting you set both retainers and tiered commissions on a per-creator basis — creators can see exactly where they stand and what they’re earning.
Make sure both sides know :
Avoid scope creep or confusion — especially if you're managing 10+ creators at once.
On Growi, creators get access to a dashboard showing their content deliverables, payment history, and tracking links all in one place — making it dead simple to manage expectations.
You might love a creator’s vibe — but if their content isn’t converting, it’s worth reconsidering the retainer.
Track :
Creators who underperform can be shifted to commission-only. Top performers might earn a higher base or get featured in paid ads.
Want to keep things fun? Add monthly bonuses for hitting stretch goals.
Example :
Incentives don’t have to be huge — they just have to be clear and timely.
A retainer + affiliate hybrid model :
Growi makes this model easy to manage, track, and scale — from contracts to commissions, in one place.
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