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Featured Guide
June 11, 2025
What is Growi and why brands & agencies use it for creator partnerships

Growi helps brands and agencies discover creators, track sales and content performance, and handle global payouts—all in one platform.

Influencer Marketing
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Featured Guide
May 5, 2025
Influencer Marketing for Brands: The 2025 Guide to Doing It Right

A complete guide to running creator campaigns from start to scale.

Influencer Marketing
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Influencer Marketing
How to Find the Right Influencer for Your Brand

Finding the right influencer isn’t about chasing follower counts or paying.

May 6, 2025
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Influencer Marketing
5 Mistakes Brands Make in Influencer Campaigns & ( How to Avoid Them )

Running influencer campaigns shouldn't feel like rolling the dice, but for a lot of brands.

May 6, 2025
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Influencer Marketing
Flat Fee vs Affiliate vs Retainers: Which Creator Deal Structure Works Best ?

One of the fastest ways to burn budget or frustrate your creators.

May 6, 2025
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Influencer Marketing
How to Write a Great Creator Brief

If you’ve ever been disappointed by influencer content even after paying for it.

May 6, 2025
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Influencer Marketing
How to Attribute Sales Properly in Influencer Campaigns

When you partner with creators, the hard part isn’t just getting.

May 7, 2025
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Featured Guide
May 7, 2025
Affiliate Campaigns for E-commerce Growth

In 2025 and beyond, affiliate programs are no longer just passive referral systems.

Affiliate Campaigns
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Affiliate Campaigns
How to Set Up a Tiered Affiliate Program That Actually Works

Affiliate marketing isn’t new but tiered affiliate structures are still underused.

May 5, 2025
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Affiliate Campaigns
Comparing Fixed Payouts vs. % Commissions in Affiliate Marketing

When setting up your affiliate program, one of the first questions you'll face.

May 5, 2025
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Affiliate Campaigns
Best Practices for Shopify & TikTok Shop Affiliate Tracking

Affiliate tracking can get messy fast especially when you’re working across multiple platforms.

May 5, 2025
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Affiliate Campaigns
How to Combine Retainers + Affiliate Performance for Better Creator Results

Paying creators strictly on commission can limit content output.

May 6, 2025
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Affiliate Campaigns
Incentive Ideas to Motivate Affiliates Without Overpaying

Affiliate programs only work if your creators stay motivated to sell.

May 7, 2025
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Affiliate Campaigns
Growi vs Aspire: Choosing the Right Creator Platform for Your Brand

Growi is a revenue-first hub for D2C brands, giving instant setup, store integrations, and automated creator payouts. Aspire shines at influencer discovery and gifting campaigns. Read the full guide to see how they differ on setup speed, data depth, incentive tools, pricing, and which platform fits your team best.

June 17, 2025
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Featured Guide
May 6, 2025
Creator Discovery & Performance Tracking

In 2025, finding creators isn’t hard your inbox is probably already full.

Creator Discovery
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Creator Discovery
How to Find Creators Who Actually Convert

Not all creators are created equal especially when it comes to driving sales.

May 6, 2025
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Creator Discovery
What Metrics to Look at When Evaluating Creators

Every brand wants creators who convert but the biggest mistake.

May 6, 2025
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Creator Discovery
How to Use Growi’s Stages to Manage Creator Relationships

Managing creators at scale gets messy fast. You might have one creator.

May 6, 2025
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Creator Discovery
Why Follower Count Alone is Misleading (And What to Look at Instead)

It’s tempting to go after the biggest names with the biggest followings

May 6, 2025
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Creator Discovery
How to Track Content Across Social Channels

Creators are posting everywhere TikTok, Instagram, YouTube, Twitter.

May 6, 2025
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Featured Guide
May 7, 2025
How to Run ROI-Driven Campaigns with Creators

This turns creator marketing from “experimental” to repeatable performance channel.

ROI Campaigns
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ROI Campaigns
How to Set KPIs Before Launching a Campaign

Most creator campaigns fail not because the content flopped.

May 6, 2025
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ROI Campaigns
What a Good ROI Looks Like in Creator Campaigns

Many brands get stuck trying to define whether their influencer.

May 6, 2025
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ROI Campaigns
How to Interpret Campaign Data (With Examples)

Running creator campaigns is easy. Understanding what the data.

May 6, 2025
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ROI Campaigns
A High-Performing Campaign Breakdown

Sometimes the best way to learn what works is to see it in action.

May 7, 2025
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ROI Campaigns
What Tools You Need to Track Creator ROI Properly

Here’s what you actually need to track ROI the right way.

May 8, 2025
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Case Studies
How Einstein AI Went From 10 to 100 Creators and 10x Their Views

Their mission was clear: to lower the barrier of entry to effective study techniques.

April 29, 2025
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Case Studies
How Affiliate Assembly Went from $0 to $1M+ ARR in 3 Months

Affiliate Assembly didn’t launch as a conventional agency. Its founder, Jackson Silverman.

April 29, 2025
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Case Studies
How Boochbod Scaled from 0 to 50 Creators and 1,000 Posts in 100 Days

The journey to building Boochbod was rooted in deeply personal motivations.

April 29, 2025
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Case Studies

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