How to Find Creators Who Actually Convert

Not all creators are created equal — especially when it comes to driving sales. Some have high views but low purchase intent. Others may have smaller followings but drive real revenue.

The key is learning how to identify creators who don’t just post — they convert.

1. Start With the Right Filters

Before you even look at a creator’s content, narrow your list by :

• Vertical (e.g. fashion, fitness, tech)
• Platform (TikTok vs Instagram vs YouTube)
• Location (for shipping or event purposes)
• Audience age/gender match (if available)

On Growi, you can filter creators by vertical, content style, region, and more — all in one place. You won’t have to scroll endlessly through random creators who don’t align.

2. Prioritize Engagement Quality, Not Just Volume

5,000 likes means nothing if the comments are all bots. Look for :

• Comment quality (are people tagging friends or asking questions?)
• Post saves or shares
• Followers-to-engagement ratio
• Story poll or link click activity (if viewable)
  

Growi gives you both hard metrics and content previews, so you can evaluate what the audience is actually doing — not just what it looks like at first glance.

3. Check for Conversion Track Record

The best sign a creator will convert for you? They’ve done it before.

Look at :

• Past affiliate performance
• Brands they’ve worked with (and if those brands rebooked them)
• Whether their audience is trained to take action (e.g. “link in bio” habits)

On Growi, you can see each creator’s conversion performance across other campaigns, even if it wasn’t with your brand. That visibility is game-changing.

4. Evaluate Content Fit — Not Just Aesthetic

Even if a creator looks “on-brand,” ask :

• Do they explain products clearly ?
• Do they link benefits to outcomes ?
• Do they drive urgency ?

Creators who treat their content like storytelling — not just visuals — often outperform the rest.

Growi lets you watch previous campaign content directly inside the platform, so you’re not guessing based on vibe alone.

5. Use Micro-Influencers for High Intent Niches

Sometimes the biggest audience isn’t the best audience.

If you're selling niche or high-consideration products, smaller creators with focused followings can drive stronger ROI than a big name with passive fans. With Growi, you can find these high-intent creators by keyword, category, or past performance — then instantly add them to your campaigns.

TL;DR

Finding creators who convert means :

• Filtering by the right criteria
• Evaluating real engagement
• Checking for past performance
• Watching their actual conten
• Using data, not just gut feeling

Growi helps you do all of that in one platform — from discovery to conversion tracking, and everything in between.