Every brand wants creators who convert — but the biggest mistake you can make is picking based on follower count alone. Instead, you should be evaluating creators based on a mix of content quality, audience behavior, and past performance.
Here are the key metrics that actually matter (and how to find them fast).
This is your first filter — but not your last. Engagement rate = ( likes + comments + shares) / followers )
What to look for :
With Growi, you can see real-time engagement rates across platforms and compare creators side-by-side.
The gold standard metric is conversion rate :
How many clicks or views actually lead to purchases ?
Creators with a proven track record of driving GMV or affiliate sales are worth prioritizing — even if they’re smaller.
Growi shows conversion performance across previous campaigns, so you can spot top performers early.
Does the creator post regularly? Do they maintain content quality over time ?
A high-performing one-off post is nice — but creators who show up consistently are the ones who grow trust and drive long-term results.
Growi lets you preview a creator’s recent post volume so you can filter out inactive or inconsistent partners.
Metrics alone aren’t enough — you need to ensure their audience matches your target customer.
Look at :
Growi includes audience demographic data where available, so you can validate alignment before committing.
Check :
Creators who’ve been rebooked by other brands are likely high trust and high performance. On Growi, past brand history is visible for many creators.
The best creators aren’t the biggest — they’re the ones who :
Growi surfaces all of these metrics in one place, so you can stop guessing and start scaling.
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