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How to Run a Cross-Channel Affiliate Program

Running an affiliate program on only one storefront is like selling with the lights off. Shoppers see your product on TikTok Shop, compare prices on Amazon, and often finish the purchase on your own website. Growi tracks every click and sale across each channel so you credit the right creator and keep revenue in one place.

Below is a no-fluff, eight-step playbook that moves you from zero to live in under an hour. Each step matches a page inside Growi so you always know where to click next. No tables, no screenshots, and nothing you cannot find in the product.

1. Connect your stores in Performance Overview

Open Performance Overview the moment you log in. You will see panels for TikTok Shop, Shopify, and Amazon. Click Connect on each panel, sign in to the relevant account, and wait for the status light to turn green. If you sell on a custom site, paste the Growi script into your site header and hit Verify.

2. Create a campaign or contract in Onboard Creators

Move to Onboard Creators and choose Campaigns or Contracts.

  • Campaigns work well for one-off launches or seasonal pushes.
  • Contracts suit ongoing brand-creator partnerships.

Give the item a clear name, pick the products you want to promote, and select any payment structure you like: flat rate, tiered, fixed fee, or a hybrid. Save to lock it in.

3. Share the application link

Every new campaign or contract includes an application link. Post it on social, drop it in email, or send direct invites. Creators fill out a short form and click Apply.

4. Review applicants in CRM → Applications

Head to CRM, then Applications. Each submission shows basic stats and social handles. Click Approve to add them or Decline if they are not a fit. Approval drops the creator into your active roster.

5. Explore your Creator Database

The Creator Database lists every approved partner in one searchable view. Filter by channel, sales, or engagement to spot rising stars or identify partners ready for higher commission tiers.

6. Links and codes go out automatically

As soon as you approve a creator, Growi generates a unique tracking link and optional discount code. Creators grab them from their portal, which means fewer emails and faster launches for you.

7. Track results back in Performance Overview

Return to Performance Overview to watch live clicks, sales, and commission totals for TikTok Shop, Shopify, and Amazon. If a product lags, open the related campaign or contract, tweak the commission or swap the item, and save. Changes take effect right away.

8. Pay creators with one click

Open Pay Creators, select a date range, review the payout list, connect your bank account if you have not already, then click Pay. Funds move straight to each creator’s bank account and the status updates in real time.

Next moves

Duplicate winning campaigns, test a higher tier for top performers, or invite new creators through the same flow. Growi keeps every step in one place so you never lose track of who is owed what.

Ready to see it in action?
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