Most creator campaigns fail not because the content flopped — but because no one defined what success actually looked like. If you don’t set clear KPIs (key performance indicators), you’ll always be stuck wondering, “Was that worth it?”
Here’s how to set KPIs that keep your campaigns focused, measurable, and ROI-positive.
Before you talk metrics, ask : What’s the point of this campaign ?
Common goals :
Growi campaigns start with a goal selector — so every stat is tied back to your core objective from day one.
Each goal deserves different KPIs :
Objective - KPIs to Track
Sales - GMV, ROAS, conversion rate
Awareness - Impressions, CPM, reach
Content - # of assets, engagement per asset
Traffic - Clicks, sessions, bounce rate
Engagement - Likes, shares, comments, saves
No more guesswork — your KPIs should match what you're actually trying to achieve.
If it’s your first campaign, start with platform averages. But ideally, use :
Growi helps here by showing benchmarks from previous campaigns, so you know what “good” looks like for your brand — not someone else’s.
Every creator is different. A micro creator might drive high engagement but low volume. A macro might underdeliver on conversions but still boost awareness.
Set individual KPIs like :
With Growi, you can assign KPIs to each creator and track them live — without chasing spreadsheets.
Once KPIs are in place, decide:
Growi tags creators as “Top Performer” when they exceed targets — making it obvious who deserves more budget.
Set campaign KPIs that are :
Growi helps you define, assign, and track KPIs across every creator — so you can launch with clarity and scale what works.
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