A High-Performing Campaign Breakdown

Sometimes the best way to learn what works is to see it in action.

Here’s a breakdown of a high-performing creator campaign — showing you exactly how one brand structured it, what results they got, and what made it succeed. Names are anonymized, but the framework is real.

🚀 Campaign Overview

• Brand : DTC Skincare
• Goal : Drive $50K in revenue for new product launch
• Duration : 3 weeks
• Creators : 12 total (mixed micro & mid-tier)
• Platform : TikTok + Instagram
• Budget : $9,000
• Model : $300 flat retainer + 10–20% tiered commission

🎯 Setup

Each creator was :

• Given a unique tracking link + code
• Provided a 2-post brief (1 TikTok + 1 Reel)
• Offered tiered payout bonuses for performance :
• $500 bonus for $10K+ GMV
• $1,000 bonus for $20K+ GMV

Growi handled tracking, links, tier management, and creator dashboards.

📊 Results

• Total GMV: $71,800
• Top Creator: $26,200 GMV (3.4x ROAS)
• Avg ROAS: 4.2x
• 5 creators drove 88% of revenue
• 2 creators were rebooked for whitelisting

All content and performance data was visible in Growi’s dashboard — enabling real-time optimization.

🔍 Why It Worked

1. Tiered commissions unlocked higher performance
2. Two-platform strategy captured broader reach
3. Daily performance check-ins via Growi enabled mid-flight tweaks
4. Clear briefs + strong product positioning made content pop
5. High-converting landing page matched the content tone

✅ Takeaways for Your Brand

• Mix retainer + performance-based incentives
• Track in real time — don’t wait until it’s over
• Use tiered bonuses to unlock extra push
• Rebook only the highest ROI creators
• Equip creators with both link + code tracking

Growi makes this campaign structure repeatable — so your next launch can look like this one (or better).