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How to Track Content Across Social Channels

Creators are posting everywhere — TikTok, Instagram, YouTube, Twitter, even Shorts and Reels. But if you don’t have a clean system to track that content, you’re flying blind.

Here’s how to monitor what your creators are posting, where it’s performing best, and what’s actually driving results.

1. Create a Centralized Content Log

Don’t rely on DMs and screenshots. Build a live dashboard that tracks :

  • Creator name
  • Platform
  • Post link
  • Date posted
  • Metrics (views, likes, comments, saves)

Growi handles this for you automatically. Once a campaign launches, you’ll see every post appear in your dashboard with live links and performance data.

2. Monitor Content Delivery in Real Time

Whether you're running an evergreen affiliate program or a timed campaign, you need to know:

  • Has the creator posted yet ?
  • Was it the right type of content (Reel vs static) ?
  • Was it within the agreed timeframe ?

Growi tracks this by pairing content deliverables with live posts. You can see who’s on time, who’s late, and who’s still missing — all at a glance.

3. Track Metrics Across Platforms

Each platform has different signals :

  • TikTok : views, likes, shares, saves
  • Instagram : likes, comments, saves, reach
  • Instagram : likes, comments, saves, reach

Growi standardizes this data and pulls it into one view — so you don’t have to manually click into five different apps to compare performance.

4. Identify Top Performing Content

Don’t just track — analyze.

See which posts :

  • Drove the most sales
  • Had the best CTR
  • Generated the most engagement

This helps you figure out what type of content works best — not just which creator performed. Growi includes a performance leaderboard and filters to surface your top 10 posts by any metric.

5. Use Tags to Organize Campaigns

Want to run multiple tests ? Tag content by :

  • Campaign
  • Product
  • Creator type (micro vs macro)
  • Platform

Growi supports content tagging so you can group results and compare apples to apples.

TL;DR

If you’re managing content across multiple channels, you need :

  • A centralized content dashboard
  • Live tracking of deliverables
  • Platform-specific metrics
  • Searchable filters and performance analysis

Growi gives you all of that in one place — no spreadsheets required.

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