Post Image

How to Use Growi’s Stages to Manage Creator Relationships

Managing creators at scale gets messy — fast. You might have one creator you're still evaluating, another who's waiting on product, and another already posting weekly. Without a system, it’s easy to lose track and miss follow-ups. That’s why stages exist in Growi.

They let you manage every creator like a pipeline — so you always know where each person stands and what needs to happen next.

1. What Are Stages ?

Stages are custom statuses that you assign to each creator to reflect their position in your partnership lifecycle.

Common examples :

  • Shortlisted
  • Waiting on Sample
  • In Campaign
  • Pending Payment
  • Inactive

You can rename or create your own stages to match how you work.

2. View Your Creator Pipeline Like a CRM

Inside Growi, you can open the Kanban view and see all your creators organized by stage — just like a sales pipeline.

This makes it easy to :

  • See who’s stuck
  • Follow up with inactive creators
  • Quickly assign tasks (like sending product or chasing content)
  • Keep your team aligned without using spreadsheets

3. Use Stages to Automate Workflows

Stages aren’t just labels — they trigger actions.

With Growi, you can :

  • Automatically mark creators “In Campaign” after they join
  • Move them to “Pending Payment” when a campaign ends
  • Set reminders or Slack notifications based on stage changes

This lets you run campaigns hands-off while keeping visibility high.

4. Filter Campaigns by Stage to Track Progress

Running a big launch with 30 creators? Filter by stage to see :

  • Who’s ready
  • Who still needs assets
  • Who already posted
  • Who needs payouts
  • Who still needs assets
  • Who already posted
  • Who needs payouts

You can even assign different team members to each stage if your team is split by task.

5. Use Stages to Identify Rebook Opportunities

Once a campaign ends, creators often go quiet — but some of them crushed it. You can filter by past performance + stage = “Inactive” to find high-performers who haven’t been rebooked yet.

One click, and you’ve got your next campaign shortlist.

TL;DR

Growi Stages help you :

  • Track every creator relationship
  • Stay organized across campaigns
  • Automate repetitive tasks
  • Spot high-value rebooking opportunities

If you’re managing more than a few creators, this is the system you didn’t know you needed.

Related

Similar