It’s tempting to go after the biggest names with the biggest followings. But more followers doesn’t always mean more sales — and in many cases, it means the opposite.
Here’s why follower count is a weak signal (and what you should focus on instead).
A creator with 500K followers but 0.3% engagement isn’t moving product — they’re just collecting likes.
Instead, look at:
On Growi, you can filter creators by true engagement quality, not just vanity metrics.
A viral food creator might get millions of views — but if you sell skincare, that audience isn’t primed to convert. Niche creators with the right audience (even just 5K–25K followers) can outperform massive ones when the content is aligned. Growi lets you filter by content category and past performance, so you're matching with creators who actually make sense for your product.
Follower counts can be inflated with :
It’s hard to tell from a glance, but if a creator has weak comments, mismatched follower-to-like ratios, or erratic performance — proceed with caution. Growi’s performance data flags low-quality creators and lets you verify engagement over time.
Some of the best-performing creators on Growi have under 10K followers — but convert at 5–10% rates. It’s not about how many people follow them — it’s about how many people trust them. Creators who explain products well, who have tight audience fit, and who link content to action will outperform influencers who just “look cool.”
These questions tell you much more than just a number on their profile.
Growi lets you preview content directly, sort by past conversion metrics, and manage your own shortlists of high-performing creators — regardless of follower size.
Focus on :
Growi helps you see the full picture, so you don’t waste time (or budget) chasing the wrong creators.
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