Creator outreach does not need to be chaotic. Pick a goal, build a targeted list, send tight pitches, and move creators through a simple flow that ends in content and sales. Use this playbook to run outreach that feels personal at scale.
Decide what you want creators to do. Pick one primary goal, for example sales or new customers. Choose a simple payment structure that fits your margins. Flat percent, tiered percent, fixed fee, or a hybrid all work. Write the offer in one line so it is easy to copy into pitches.
List the non negotiables. Niche, content format, average views, posting cadence, tone. Add a few nice to haves, for example past experience with similar products. This becomes your filter for every list you build.
Pull creators who already talk about your category. Use hashtags, competitor mentions, product review keywords, and marketplace searches. Capture name, links, email or DM path, and a short note on why they fit. Segment by format and audience size so you can send the right pitch later.
Keep it to three lines.
Line one, why them.
Line two, the offer in plain words.
Line three, the next step with a single link to apply or accept. Personalize the first line and keep the rest templatized so you can send at volume without sounding robotic.
Ask only what you need to approve fast. Social links, shipping info if you are sending product, and preferred payout basics. Add two optional questions about audience or past performance. Short forms convert better and reduce drop off.
Decide what green light means before you open the queue. Brand fit, recent posting frequency, and proof that they can move people to action are enough to start. Approve daily, keep momentum high, and tell creators exactly what happens next.
Share product details, key messages, do and donts, and what content you expect. Include dates, usage rights, and how you plan to repurpose the content on site and ads. Make it easy for creators to say yes and start filming.
Give each partner a unique link and, if needed, a unique code. Use the same system across TikTok Shop, Amazon, and your site so attribution is clean. When something wins, duplicate that setup and scale it.
Set a clear payout window and stick to it. Share a quick recap with what worked and what you want to try next. Give better terms to top performers and rotate fresh products so creators always have something new to post.
Run weekly list building, daily approvals, and a simple content calendar. Test new hooks, open a small budget for paid boosts, and refresh briefs monthly. The goal is steady output, not one big push.
Start now with Growi signup or book a Growi Demo to see the flow live.
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