How Einstein AI Went From 10 to 100 Creators and 10x Their Views

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Sebastian Turner and Miles Nowel—two college friends with zero mobile‑app experience—stumbled onto their idea when the Feynman Technique exploded on TikTok. The method asks students to teach a topic back to lock it in, and dozens of clones called Feynman AI crowded the App Store overnight. To rise above the noise they swapped physicists, rebranded as Einstein AI, and set one goal: lower the barrier to elite study habits by giving every learner an AI tutor that never sleeps.

Early days: two problems, one spreadsheet

December 2023’s “organisation” was a single Google Sheet tracking outreach, payouts, and view counts for ten creators. Growth stalled on two fronts:

1. Winning content – most early videos fizzled.
   
2. Recruiting talent – creators wanted proof the app could pay.
   

Miles puts it bluntly: “Growth is two lines—find content that hits and bring in people who can repeat it.”

First spark of momentum

In January an experimental video format went viral and one creator’s payout crossed four figures. Sebastian screenshot the payment inside Growi and blasted it in a Discord announcement titled “Proof We Pay.” Applications jumped the next morning. The founders formalised a simple funnel:

• Lead with receipts – real payouts and view stats.
  
• Sell the upside – “start at a few hundred per month, scale to thousands.”
  
• Layer referrals – veterans earn a cut for every friend who joins and posts.
  

The loop pushed Einstein from 10 to 150 creators in a matter of three months.

Surviving the surge

The leap would have drowned the two‑person team if they were still in Google Sheets. Switching to Growi killed the administrative drag:

• Auto‑payouts ended late‑night Venmo marathons.
  
• Real‑time dashboards pulled views and sales directly from TikTok.
  
• Creator CRM replaced colour‑coded cells.
  

“Without Growi the jump to hundreds would’ve been impossible,” Miles says.

Outreach stayed aggressive—Sebastian admits they pinged thousands of prospects a day across multiple platforms—but with payouts and tracking on autopilot, effort translated into clean numbers.

Today roughly 150 creators post for Einstein, generating tens of millions of views each quarter and pushing revenue from zero to about $100, 000 a month in 12 weeks.

What actually worked

• Proof beats promises. Payout screenshots convert faster than any pitch deck.
  
• Referral flywheel. A handful of top earners invited dozens of friends, compounding growth.
  
• Tight feedback loops. Minor feature requests—uploading notes, AI tutor mode, podcast summaries—shipped fast, keeping users talking.
  
• UGC > big influencers. Early influencer spends flopped; user‑generated study clips kept paying back.
  
• Twitter as free MBA. The founders lurk daily for tactics missing on LinkedIn.
  
• Growi for scaling. Two founders manage 150 creators without a dedicated creator manager.
  
  

Mistakes and course corrections

• Inflated product roster. Copy‑and‑paste influencer ads burned cash; they now double‑down on formats that already win.
  
• Growing faster than ops. Miles warns that adding creators faster than you can support them tanks morale—“Don’t bring on more than you can handle.”
  

Roadmap

• Android & Web. After ~1 million iOS downloads the obvious next step is platform expansion for back‑to‑school.
  

Advice for new app founders

1. Original beats copycat. AI can rejuvenate sleepy niches—look where no one else is building.
   
2. Document payouts early. Social proof sells creators better than ad budgets.
   
3. Systems first, scale second. Manual tracking caps growth; automate before you explode.
   

Einstein AI’s rise shows how viral timing, relentless outreach, and the right infrastructure can spin ten spreadsheet‑tracked creators into a 150‑person content engine—all without paid ads.

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Follow the founders: Sebastian X account & Miles X account

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